DATA INSIGHTS HOW TO
DATA INSIGHTS DRIVERS
DATA INSIGHTS MANUAL

Evaluate Your Users - Find Out Who Will Be Using the Platform. Leveraging actionable, data-driven insights can provide more control over areas where money may be leaking from your business, and the number of new possibilities is increasing tremendously. Consider key areas where you aren’t generating data today, but could be with new processes. Lastly, don’t limit yourself to only what is available to you at the moment today.

DATA INSIGHTS MANUAL

It will hamper your ability to get insights from your data if your inventory system typically doesn’t reflect reality because of manual workarounds. For example, if your data is scattered across multiple CSVs or Excel files, think about what it would take to instead go to the source, or include time in your plan for maintenance of these files.Ĭonsider the cleanliness and accuracy of available data as well. If it takes manual intervention, try to understand how that affects the initiative and the value it will deliver. Consider the difficulty of getting that data on a consistent, automated basis. Quality input is necessary - but not sufficient - for creating impactful business intelligence (BI) outputs. Know Your Source - Start With the Data You Have. For a social media manager: analyzing post engagement to improve content creation.Ģ.For a marketing team: improving campaign ROI by identifying better-performing channels and messages.For a sales team: increasing sales by fostering competition.Here are examples of goals for different departments within an organization: The end goal will be different depending on your business and area of responsibility, and thinking deeply about how this applies to your situation is a key first step. Estimate the impact on your operations you expect from using your data more effectively, and how the insights you’ll gain will add to your bottom line.

DATA INSIGHTS DRIVERS

Keep Your Eye on the Prize: Determine Measurable Business Resultsīegin with this question: What are the key drivers of revenue, expenses, and risks in the business area you are interested in? These are the areas where you will be able to leverage analytics to make the biggest impact and achieve the best ROI on your data investment. To that end, here are four secrets for envisioning how your company’s data will lead to actionable insights. Having a clear understanding of why the project is important will provide guidance for decision-making, alignment among all teams involved, and peace of mind when problems that arise are worth solving.

DATA INSIGHTS HOW TO

When thinking about how to get valuable information from your data, begin with the end in mind.

Data insights